Start with Why? Why does your organization exist? Why do you get out of bed in the morning? Why should anyone CARE? Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. You can find more inspiring TedTalks on www.TED.com
Doug and Susanna Harrison founded The SCOOTER Store as a dream to help people with limited mobility regain freedom and independence. Based on their core ideology (Always Do The Right Thing; Be Phenomenal; Focus On The Customer; Achieve Financial Success; Grow Aggressively; Have Fun) The SCOOTER Store has grown from a vision into a highly successful national enterprise with over 2,600 employees. The company has been repeatedly named a member of the Inc 500 and has been recognized by FORTUNE Magazine as one of the "100 Best Companies to Work For."
On our loss of wisdom Barry Schwartz op www.ted.com over 'moral will' en 'moral skill'
Who Cares? 'According to consumers, these are the brands that truly care.'
What Matters Now 'Seth Godin asked 70 people to choose a provocative word and riff. Seth compiled the short essays into an ebook titled, WHAT MATTERS NOW. You’ll recognize many of the contributors. Hopefully, you’ll be inspired by their contributions to make your best contribution in 2010'
Your Loyal Customer Are At Risk! Customer advocacy is the biggest threat to those customers who are loyal to your brand! The catch is the difference between a loyal customer and a customer who is an ambassador for your brand. Customers, who are loyal to your brand, but not an ambassador for your brand, are vulnerable to customers who do put their own reputation on the line by being an ambassador for a competing brand!