Customer advocacy is the #1 priority for Chief marketing Officers (CMOs) worldwide
Published in: IBM Institue for Business Value
Customer advocacy is the #1 priority for Chief Marketing Officers (CMOs) worldwide, according to a recent IBM study
The CMO’s role is expanding, as the digital revolution transforms the orthodoxies of marketing. IBM learned from more than 1,700 CMOs how they are addressing new opportunities and...
Customer Advocacy: Re-evaluating the Concept of CARE
Published in: Journal of Customer & Contact Centre Management VOL. 1, NO. 2, PP 00–00 # HENRY STEWART PUBLICATIONS 1758–4256 (2011)
Customer advocacy is rapidly gaining traction and becoming a buzz-phrase. This paper aims to create awareness for what customer advocacy really is and what it requires from companies that set out to generate it. The author, Nicolette Wuring, stresses that it is necessary to re-evaluate the concept of...
Published in: http://whenyoucarepeoplenotice.blogspot.com/
Customer advocacy is the biggest threat to those customers who are loyal to your brand! The catch is the difference between a loyal customer and a customer who is an ambassador for your brand. Customers, who are loyal to your brand, but not an ambassador for your brand, are vulnerable to customers who...
Disaster after disaster surfaces at the backlash of greed and the loss of trust. For all the worldwide concern, Nicolette Wuring shows there’s a way out. Shows that it’s crucial for businesses around the world to re-connect with universal values.
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Two recommendations in January-February 2010 edition of Harvard Business Review:
"The Big Idea": "The Age of Customer Capitalism" on customer value as the highest priorityClick here.
In the section "Spotlight; Transform your business to meet today's challenges" an article about the shift from marketing to customer relationships: "Rethinking Marketing"Click here.
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Seth Godin interview: Forget CRM; lead your customer tribe instead
Published in: mycustomer.com
Marketing guru and author Seth Godin talks with Dan Martin about CRM, social networks and how to set up and lead your own customer tribe.
When Seth Godin speaks, people listen. He has been one of the most celebrated speakers of the past two decades. His best-selling books have inspired thought and debate...
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