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Two recommendations in January-February 2010 edition of Harvard Business Review:

  1. "The Big Idea": "The Age of Customer Capitalism" on customer value as the highest priority
    Click here.
  2. In the section "Spotlight; Transform your business to meet today's challenges" an article about the shift from marketing to customer relationships: "Rethinking Marketing"
    Click here.
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(C x E) A = R: Care times Execution, multiplied by Advocacy, equals Results.
Nicolette Wuring